Social Cloud

Shift to a new type of customer relationship by listening to what customers are saying with the industry’s leading social engagement and monitoring platform. Unique three-tiered social listening transforms online conversations into insight-ready qualitative and quantitative data points. Configurable social reports drive smarter business decisions, and a response engine helps marketers join the social conversation to resolve customer service issues and drive advocacy. Oracle Social Cloud helps modern marketers deliver relevant experiences that drive brand loyalty and impact the bottom line.

  • Social Listening:

    Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis
    delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users.

  • Social Analytics:

    Oracle Social Cloud’s intuitive analytics tools empower marketers to unify analytics from various social channels. Customizable dashboards
    empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data.

  • Social Engagement:

    Read, route and respond to social messages across owned and earned channels in one customizable engagement console.

  • Social Cloud Platform:

    The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle
    Customer Experience, Oracle Marketing and third parties. Customers and partners leverage the social platform to bring the power of social into their existing
    technology investments.

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